From apprentice to president? Entertainment TV and US elections

IF 9.1 1区 管理学 Q1 MANAGEMENT
Karsten Müller , Carlo Schwarz
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引用次数: 0

Abstract

This article studies the importance of entertainment TV for the selection of political leaders in the context of an important case study: Donald Trump's win in the 2016 presidential election and his previous role as host of the popular TV show “The Apprentice.” We find a positive correlation between TV ratings of The Apprentice and the county-level Republican vote share in 2016, but this correlation vanishes once we control for pre-existing voting and NBC viewership patterns. This null result is robust to different model specifications, measures of exposure to The Apprentice, and an extensive investigation of heterogeneous effects. Viewership of The Apprentice is also unrelated to Congressional election results, as well as support for Trump in survey data and the Republican primaries. These findings highlight the context-dependent importance of television for political leadership.

从学徒到总统?娱乐电视与美国大选
本文结合一个重要案例研究了娱乐电视对政治领导人选拔的重要性:唐纳德-特朗普(Donald Trump)在 2016 年总统大选中获胜,以及他之前作为热门电视节目 "学徒"(The Apprentice)主持人的角色。我们发现,2016 年《学徒》的电视收视率与县级共和党得票率之间存在正相关,但一旦我们控制了先前存在的投票和 NBC 的收视模式,这种相关性就消失了。这一无效结果在不同的模型规格、《学徒》曝光度测量以及对异质效应的广泛调查中都是稳健的。学徒》的收视率也与国会选举结果以及调查数据和共和党初选中特朗普的支持率无关。这些研究结果凸显了电视对政治领导力的重要性,而这种重要性又与背景有关。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
15.20
自引率
9.30%
发文量
58
期刊介绍: The Leadership Quarterly is a social-science journal dedicated to advancing our understanding of leadership as a phenomenon, how to study it, as well as its practical implications. Leadership Quarterly seeks contributions from various disciplinary perspectives, including psychology broadly defined (i.e., industrial-organizational, social, evolutionary, biological, differential), management (i.e., organizational behavior, strategy, organizational theory), political science, sociology, economics (i.e., personnel, behavioral, labor), anthropology, history, and methodology.Equally desirable are contributions from multidisciplinary perspectives.
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