Requirements of Environmentally-Aware Consumers on the Implementation and Communication of Sustainability Measures in the Beverage Industry: A Qualitative Kano-Model Approach

IF 3.6 Q2 BUSINESS

Journal of Food Products Marketing Pub Date : 2024-05-09 DOI:10.1080/10454446.2024.2351844

Christopher Maász, Luisa Kroll, Michael Lingenfelder

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具有环保意识的消费者对饮料行业实施和宣传可持续发展措施的要求：定性卡诺模型法

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来源期刊

Journal of Food Products Marketing BUSINESS-

CiteScore

5.70

自引率

6.90%

发文量

期刊介绍： From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.