Optimal pricing decision and capacity allocation of opaque selling in airline revenue management

IF 1.1 Q3 BUSINESS, FINANCE
Ben Li, Xiaolong Guo, Liang Liang
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引用次数: 0

Abstract

This paper studies the opaque selling strategy for a parallel-flight airline based on a newsvendor model with stochastic demand. The optimal pricing decision and capacity allocation policy are obtained and analyzed subject to necessary assumptions. There is a relationship between the optimal allocated capacities of these flights, and the airline can adjust its capacity allocation decisions according to this relationship. In addition, the airline is suggested to allocate more capacity for opaque seats if the demand variance is high or the difference in consumer’s preferences between flights is small; meanwhile, a lower price for opaque seats will be provided when the variance is high or the difference is large. Numerical experiments are presented to show the effectiveness of the opaque selling strategy, and the results indicate that this strategy brings a 1.09% revenue increment on average compared to the conventional strategy.

Abstract Image

航空公司收益管理中不透明销售的最优定价决策和运力分配
本文基于随机需求的新闻供应商模型,研究了平行航班航空公司的不透明销售策略。在必要的假设条件下,得到并分析了最优定价决策和运力分配政策。这些航班的最优运力分配之间存在某种关系,航空公司可根据这种关系调整其运力分配决策。此外,如果需求差异较大或消费者对航班的偏好差异较小,建议航空公司为不透明座位分配更多的运力;同时,当差异较大或差异较大时,将为不透明座位提供较低的价格。数值实验显示了不透明销售策略的有效性,结果表明,与传统策略相比,该策略平均能带来 1.09% 的收益增长。
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来源期刊
CiteScore
3.30
自引率
18.80%
发文量
26
期刊介绍: The?Journal of Revenue and Pricing Management?serves the community of researchers and practitioners dedicated to improving understanding through insight and real life situations. Each article emphasizes meaningful answers to problems whether cutting edge science or real solutions. The journal places an emphasis disseminating the best articles from the best minds and benchmarked businesses within the field of Revenue Management and Pricing.Revenue management (RM) also known as Yield Management (YM) is a management activity that marries the diverse disciplines of operations research/management science analytics economics human resource management software development marketing economics e-commerce consumer behaviour and consulting to manage demand for a firm's products or services with the goal of profit maximisation. From a practitioner standpoint RM encompasses a range of activities related to demand management including pricing segmentation capacity and inventory allocation demand modelling and business process management.Journal of Revenue and Pricing Management?aims to:formulate and disseminate a body of knowledge called 'RM and pricing' to practitioners educators researchers and students;provide an international forum for a wide range of practical theoretical and applied research in the fields of RM and pricing;represent a multi-disciplinary set of views on key and emerging issues in RM and pricing;include a cross-section of methodologies and viewpoints on research including quantitative and qualitative approaches case studies and empirical and theoretical studies;encourage greater understanding and linkage between the fields of study related to revenue management and pricing;to publish new and original ideas on research policy and managementencourage and engage with professional communities to adopt the Journal as the place of knowledge excellence i.e. INFORMS Revenue Management & Pricing section AGIFORS and Revenue Management Society and Revenue Management and Pricing International Ltd.Published six times a year?Journal of Revenue and Pricing Management?publishes a wide range of peer-reviewed practice papers research articles and professional briefings written by industry experts - including:Practice papers - addressing the issues facing practitioners in industry and consultancyApplied research papers - from leading institutions on all areas of research of interest to practitioners and the implications for practiceCase studies - focusing on the real-life challenges and problems faced by major corporations how they were approached and what was learnedModels and theories - practical models and theories which are being used in revenue managementThoughts - assessment of the key issues new trends and future ideas by leading experts and practitionersApprentice - the publication of tomorrows ideas by students of todayBook/conference reviews - reviewing leading conferences and major new books on RM and pricingThe Journal is essential reading for senior professionals in private and public sector organisations and academic observers in universities and business schools - including:Pricing AnalystsRevenue ManagersHeads of Revenue ManagementHeads of Yield ManagementDirectors of PricingHeads of MarketingChief Operating OfficersCommercial DirectorsDirectors of SalesDirectors of OperationsHeads of ResearchPricing ConsultantsProfessorsLecturers
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