Social Acceptance Scale—development of an instrument for the differentiated measurement of social acceptance in agricultural livestock farming

Abstract

This paper presents the development and validation of the Social Acceptance Scale (SAS), an instrument designed to measure social acceptance, particularly in transformative sectors like agricultural livestock farming. Recognizing the need for a nuanced acceptance scale, various facets of acceptance across a three-level continuum were delineated, spanning from opposition to commitment, encompassing eight distinct items. The SAS's creation and validation process included the conceptual and empirical testing of four validity types: content validity, face validity, construct validity, and criterion validity. Content and face validity involved construct definition, item generation, iterative review, and pilot testing to ensure theoretical soundness. Empirical testing encompassed construct validity through statistical validation and assessments of factorial and convergent validity. Furthermore, criterion validity was explored by examining associations with related constructs, enhancing the SAS's external applicability. In conclusion, this paper introduces the SAS as a tool to measure social acceptance within transformative sectors. It underscores the necessity for a comprehensive acceptance scale, offering a detailed account of its development and validation. The discussion section acknowledges limitations and outlines potential directions for future research in this domain.