{"title":"Lean Hypotheses and Effectual Commitments: An Integrative Framework Delineating the Methods of Science and Entrepreneurship","authors":"Saras D. Sarasvathy","doi":"10.1177/01492063241236445","DOIUrl":null,"url":null,"abstract":"Recently, there is increasing interest in building theories that offer actionable guidance to the practice of entrepreneurship. Here I present a general theoretical framework, called CAVE, for understanding, assessing, and enhancing existing tools that offer such guidance. The framework encompasses a two-dimensional space with prediction and control as its axes. The CAVE framework accommodates a wide variety of extant practical tools as well as relevant concepts from psychology and economics. Specifically, I compare and contrast effectuation with lean startup within this framework. Whereas lean startup centers around hypothesis testing, effectuation focuses on cocreative commitments from self-selecting stakeholders. In other words, the former takes markets as exogenous, while the latter explicates how they can be made endogenous and why that matters. More generally, I show how these differences connect with and delineate the scientific method from the entrepreneurial method.","PeriodicalId":54212,"journal":{"name":"Journal of Management","volume":null,"pages":null},"PeriodicalIF":9.3000,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/01492063241236445","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Recently, there is increasing interest in building theories that offer actionable guidance to the practice of entrepreneurship. Here I present a general theoretical framework, called CAVE, for understanding, assessing, and enhancing existing tools that offer such guidance. The framework encompasses a two-dimensional space with prediction and control as its axes. The CAVE framework accommodates a wide variety of extant practical tools as well as relevant concepts from psychology and economics. Specifically, I compare and contrast effectuation with lean startup within this framework. Whereas lean startup centers around hypothesis testing, effectuation focuses on cocreative commitments from self-selecting stakeholders. In other words, the former takes markets as exogenous, while the latter explicates how they can be made endogenous and why that matters. More generally, I show how these differences connect with and delineate the scientific method from the entrepreneurial method.
期刊介绍:
The Journal of Management (JOM) aims to publish rigorous empirical and theoretical research articles that significantly contribute to the field of management. It is particularly interested in papers that have a strong impact on the overall management discipline. JOM also encourages the submission of novel ideas and fresh perspectives on existing research.
The journal covers a wide range of areas, including business strategy and policy, organizational behavior, human resource management, organizational theory, entrepreneurship, and research methods. It provides a platform for scholars to present their work on these topics and fosters intellectual discussion and exchange in these areas.