A Meta-Analysis of the Antecedents and Consequences of Advertising Value

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-03-05 DOI:10.1080/00913367.2024.2309923

Guoquan Ye, Xin Guan, Liselot Hudders, Yi Xiao, Jingyu Li

引用次数: 0

Abstract

Advertising value is a concept representing the overall usefulness and worth of advertising to consumers. While the concept is valuable in assessing consumers’ appreciation of advertising, the find...

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广告价值前因后果的元分析

广告价值是一个概念，代表广告对消费者的整体效用和价值。虽然这一概念在评估消费者对广告的欣赏价值方面很有价值，但发现...

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.