Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-02-20 DOI:10.1080/00913367.2024.2309921

Olesia Nikulina, Allard C. R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal, Martin Wetzels

引用次数: 0

Abstract

Marketers today are increasingly using storytelling to engage their audiences. However, the design of narrative visuals is often inspired by a text-centric understanding of narratives. Despite the ...

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讲述视觉故事的叙述、表演和共鸣：图像如何传递观众的系统回顾

如今，营销人员越来越多地使用讲故事的方式来吸引受众。然而，叙事视觉效果的设计往往受到以文字为中心的叙事理解的启发。尽管...

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.