How to overcome a worldwide lockdown in the hospitality sector? Lessons from revenue managers

IF 1.1 Q3 BUSINESS, FINANCE

Journal of Revenue and Pricing Management Pub Date : 2024-02-10 DOI:10.1057/s41272-023-00468-0

María Dolores Flecha-Barrio, Fernando E. García-Muiña, Lydia González-Serrano, Pilar Talón-Ballestero

引用次数: 0

Abstract

This article aims to identify the measures to overcome the COVID-19 crisis proposed by revenue managers during the lockdown period. The comparison of such measures to others against previous crises and their development afterwards is valuable to future decision-making processes in the hospitality industry. A survey of 322 professionals linked to revenue management was undertaken. The holistic and innovative point of view, integrating RM implementation, operations, marketing, and communication following the Flywheel Model, led us to revenue managers’ viewpoints about the measures to overcome the lockdown phase of the COVID-19 crisis. It is, therefore, necessary to integrate them to improve the understanding of hospitality crisis management.

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如何克服酒店业的全球封锁？收益经理的经验教训

本文旨在确定收益经理在封锁期间提出的克服 COVID-19 危机的措施。将这些措施与以往危机中的其他措施进行比较，以及它们在危机后的发展情况，对酒店业未来的决策过程很有价值。对 322 名与收益管理相关的专业人员进行了调查。从整体和创新的角度出发，按照飞轮模型，将 RM 的实施、运营、营销和沟通整合在一起，我们得出了收益管理者对克服 COVID-19 危机锁定阶段的措施的看法。因此，有必要将它们整合起来，以提高对酒店危机管理的理解。

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来源期刊

Journal of Revenue and Pricing Management

CiteScore

3.30

自引率

18.80%

发文量

期刊介绍： The?Journal of Revenue and Pricing Management?serves the community of researchers and practitioners dedicated to improving understanding through insight and real life situations. Each article emphasizes meaningful answers to problems whether cutting edge science or real solutions. The journal places an emphasis disseminating the best articles from the best minds and benchmarked businesses within the field of Revenue Management and Pricing.Revenue management (RM) also known as Yield Management (YM) is a management activity that marries the diverse disciplines of operations research/management science analytics economics human resource management software development marketing economics e-commerce consumer behaviour and consulting to manage demand for a firm's products or services with the goal of profit maximisation. From a practitioner standpoint RM encompasses a range of activities related to demand management including pricing segmentation capacity and inventory allocation demand modelling and business process management.Journal of Revenue and Pricing Management?aims to:formulate and disseminate a body of knowledge called 'RM and pricing' to practitioners educators researchers and students;provide an international forum for a wide range of practical theoretical and applied research in the fields of RM and pricing;represent a multi-disciplinary set of views on key and emerging issues in RM and pricing;include a cross-section of methodologies and viewpoints on research including quantitative and qualitative approaches case studies and empirical and theoretical studies;encourage greater understanding and linkage between the fields of study related to revenue management and pricing;to publish new and original ideas on research policy and managementencourage and engage with professional communities to adopt the Journal as the place of knowledge excellence i.e. INFORMS Revenue Management & Pricing section AGIFORS and Revenue Management Society and Revenue Management and Pricing International Ltd.Published six times a year?Journal of Revenue and Pricing Management?publishes a wide range of peer-reviewed practice papers research articles and professional briefings written by industry experts - including:Practice papers - addressing the issues facing practitioners in industry and consultancyApplied research papers - from leading institutions on all areas of research of interest to practitioners and the implications for practiceCase studies - focusing on the real-life challenges and problems faced by major corporations how they were approached and what was learnedModels and theories - practical models and theories which are being used in revenue managementThoughts - assessment of the key issues new trends and future ideas by leading experts and practitionersApprentice - the publication of tomorrows ideas by students of todayBook/conference reviews - reviewing leading conferences and major new books on RM and pricingThe Journal is essential reading for senior professionals in private and public sector organisations and academic observers in universities and business schools - including:Pricing AnalystsRevenue ManagersHeads of Revenue ManagementHeads of Yield ManagementDirectors of PricingHeads of MarketingChief Operating OfficersCommercial DirectorsDirectors of SalesDirectors of OperationsHeads of ResearchPricing ConsultantsProfessorsLecturers