Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-02-07 DOI:10.1080/00913367.2024.2306415

Malgorzata (Mags) Karpinska-Krakowiak, Martin Eisend

引用次数: 0

Abstract

A deepfake is a realistic portrayal of untrue information (i.e., it realistically depicts individuals who were not originally present in a given footage). A deepfaked ad has the potential to mislea...

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不真实信息的真实写照：深度伪造广告和不同类型披露的影响

深度伪造是对不真实信息的逼真描绘（即逼真地描绘出特定镜头中原本不存在的个人）。深度伪造广告有可能误导消费者。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.