Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-01-31 DOI:10.1080/00913367.2023.2291475

Kelly Cowart, Zhihao Yu, Aihui Ding

引用次数: 0

Abstract

Across four experiments, we use correspondent inference theory to explain customer inferences about organizational inclusiveness and ulterior motive following exposure to monoracial (same race) or ...

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客户对广告中种族构成的推断：单种族模式与跨种族模式的比较

在四个实验中，我们使用对应推理理论来解释顾客在接触单种族（同一种族）或...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.