“With great power comes great responsibility”: Exploring the role of Corporate Digital Responsibility (CDR) for Artificial Intelligence Responsibility in Retail Service Automation (AIRRSA)

IF 3.1 4区 管理学 Q2 BUSINESS
Daniele Scarpi , Eleonora Pantano
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引用次数: 0

Abstract

Scholars conceptualized the role of Corporate Digital Responsibility (CDR) to emphasize the ethical issues unique to the digital context by pushing all the actors involved in developing and integrating digital technologies and related data processing to act ethically and responsibly. However, how to apply AI services more ethically and develop AI equipped with moral/ethical intelligence are still open questions.Accordingly, this paper aims to understand the managerial applications and tools of Corporate Digital Responsibility (CDR) in AI retail service automation to identify the CDR value for consumers and retail managers. We link the five AI intelligence types (verbal-linguistic, logic-mathematical, visual-spatial, social, and speed-processing) to CDR strategies to produce value for retailers and consumers. Specifically, we define intelligent retail service automation, emphasizing actions, tools, and (privacy) concerns, and discuss the role of CDR in AI for intelligent retail service by developing the new concept of Artificial Intelligence Responsibility in Retail Service Automation (AIRRSA). Finally, we provide implications for scholars, managers, and policy-makers while proposing future challenges.

"能力越大,责任越大":探索企业数字责任(CDR)在零售服务自动化人工智能责任(AIRRSA)中的作用
学者们将 "企业数字责任"(Corporate Digital Responsibility,简称 CDR)概念化,以强调数字环境下特有的伦理问题,推动所有参与数字技术开发和整合以及相关数据处理的行为者以道德和负责任的方式行事。因此,本文旨在了解企业数字责任(CDR)在人工智能零售服务自动化中的管理应用和工具,以确定企业数字责任对消费者和零售管理者的价值。我们将五种人工智能智能类型(语言-语言、逻辑-数学、视觉-空间、社交和速度-处理)与 CDR 战略联系起来,从而为零售商和消费者创造价值。具体而言,我们定义了智能零售服务自动化,强调了行动、工具和(隐私)问题,并通过提出 "零售服务自动化中的人工智能责任"(AIRRSA)这一新概念,讨论了 CDR 在智能零售服务人工智能中的作用。最后,我们为学者、管理者和政策制定者提供了启示,同时提出了未来的挑战。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.60
自引率
5.00%
发文量
38
审稿时长
31 days
期刊介绍: Organizational Dynamics domain is primarily organizational behavior and development and secondarily, HRM and strategic management. The objective is to link leading-edge thought and research with management practice. Organizational Dynamics publishes articles that embody both theoretical and practical content, showing how research findings can help deal more effectively with the dynamics of organizational life.
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