Study on the Online Representation of Chinese Rural Wanghong Based on Space Theory-Taking Kuaishou as an Example

Abstract

As the development of 5G technology and new media platform, UGC and the participation culture appears. Short video platform such as Kuaishou has the characterist of low production threshold, easy to use, attracting a great number of users. A great number of internet celebries appears including rural wanghong. In the traditional media era, the communication mode is one way, farmers, especially rural women, are always on the margins of mainstream media discourse. However, the appearance of short video platform gives them right of spearking, in the space conducted by short video platform contains complex Ideology and social structure which also restrict the online space practice of users. Thus, rural female users’ online practice is a kind of dynamic balance following the spatial discipline. This study will analyze the support and constraints of rural female wanghong’s online representation, figure out the relationship of online representation and their traditional rural culture. It provides theoretical suggestions for harmonious coexistence among rural women, social media platforms, the state and society.