OLDER WOMEN ENTREPRENEURS ARE DRIVEN BY WANT RATHER THAN NEED

IF 4.9 3区医学 Q1 GERIATRICS & GERONTOLOGY

Innovation in Aging Pub Date : 2023-12-01 DOI:10.1093/geroni/igad104.1920

L. Choi-allum

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Abstract

Abstract During the COVID-19 pandemic, women ages 50+ pursued their dream of starting a business. This study contacted 278 women ages 50-plus by phone and online, examining the drivers and barriers of women entrepreneurs. Over a quarter (27%) of women said they always wanted to start a business, and 19% said they did it to follow their passion; another 17% were pursuing additional income, and 11% wanted flexible work options. Age, and perhaps the value of experience, has been an advantage in business ownership. Women entrepreneurs age 50-plus were less likely to have faced financial challenges since starting their business, with over two in five (45%) avoiding such challenges, compared to 29% of women entrepreneurs in their 40s. Nearly seven in 10 women (69%) surveyed poured their personal savings into their start-up. In addition, two in three agree that they face unique challenges in trying to access capital for their business that are different from men. Despite these challenges, most women were optimistic about their entrepreneurial path. The majority of women (97%) agreed that they made the right decision in starting their business – with about two in five (39%) saying their business is doing better than expected compared to when they first started. Respondents say they need resources on marketing, recruiting and hiring staff, and financing. And over two in five say they have not taken any type of training. Increasing awareness of business supports, funding sources, and training opportunities will help women as they grow their business.

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老年女企业家的动力来自需求而非需要

摘要在 COVID-19 大流行期间，50 岁以上的女性都在追求自己的创业梦想。本研究通过电话和网络联系了 278 名 50 岁以上的女性，研究了女性创业者的动力和障碍。超过四分之一（27%）的女性表示她们一直想创业，19% 的女性表示她们创业是为了追寻自己的激情；另有 17% 的女性是为了增加收入，11% 的女性希望有灵活的工作选择。年龄，也许是经验的价值，一直是创业的优势。50 岁以上的女企业家不太可能在创业之初就面临财务挑战，超过五分之二（45%）的女企业家避免了此类挑战，而在 40 多岁的女企业家中，这一比例仅为 29%。近七成受访女性（69%）将个人积蓄投入到创业中。此外，每三位女性中就有两位认为，她们在为企业筹集资金时面临着与男性不同的独特挑战。尽管存在这些挑战，但大多数女性对自己的创业之路持乐观态度。大多数女性（97%）都认为她们创业的决定是正确的，其中约有五分之二（39%）的女性表示，与刚开始创业时相比，她们的生意比预期的要好。受访者表示，她们需要营销、招聘和雇佣员工以及融资方面的资源。超过五分之二的受访者表示他们没有参加过任何类型的培训。提高对企业支持、资金来源和培训机会的认识将有助于妇女发展自己的企业。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Innovation in Aging GERIATRICS & GERONTOLOGY-

CiteScore

4.10

自引率

0.00%

发文量

审稿时长

15 weeks

期刊介绍： Innovation in Aging, an interdisciplinary Open Access journal of the Gerontological Society of America (GSA), is dedicated to publishing innovative, conceptually robust, and methodologically rigorous research focused on aging and the life course. The journal aims to present studies with the potential to significantly enhance the health, functionality, and overall well-being of older adults by translating scientific insights into practical applications. Research published in the journal spans a variety of settings, including community, clinical, and laboratory contexts, with a clear emphasis on issues that are directly pertinent to aging and the dynamics of life over time. The content of the journal mirrors the diverse research interests of GSA members and encompasses a range of study types. These include the validation of new conceptual or theoretical models, assessments of factors impacting the health and well-being of older adults, evaluations of interventions and policies, the implementation of groundbreaking research methodologies, interdisciplinary research that adapts concepts and methods from other fields to aging studies, and the use of modeling and simulations to understand factors and processes influencing aging outcomes. The journal welcomes contributions from scholars across various disciplines, such as technology, engineering, architecture, economics, business, law, political science, public policy, education, public health, social and psychological sciences, biomedical and health sciences, and the humanities and arts, reflecting a holistic approach to advancing knowledge in gerontology.