Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors

IF 4 2区管理学 Q2 BUSINESS

Marketing Science Pub Date : 2023-12-22 DOI:10.1287/mksc.2023.0108

Frank Germann, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim

引用次数: 0

Abstract

Female entrepreneurs perform significantly better when guided by a female—as opposed to a male—mentor.

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前沿：打破玻璃天花板：通过女性导师增强女性企业家的能力

女性创业者在女性导师而非男性导师的指导下，表现明显更好。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Marketing Science BUSINESS-

CiteScore

8.60

自引率

10.00%

发文量

期刊介绍： Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.