More Than Organic: Consumer Expectations of Sustainability and Quality. Evidences from a Qualitative Study in Italy

IF 3.6 Q2 BUSINESS
Mara Martini, Angela Fedi, Blain Murphy, Moira Dean, Barbara Loera
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引用次数: 0

Abstract

Research shows that the search for healthier foods and concern for sustainability are driving the purchase of organic products. However, consumer expectations for quality attributes and sustainabil...
超越有机:消费者对可持续性和质量的期望。来自意大利定性研究的证据
研究表明,寻找更健康的食物和对可持续性的关注正在推动人们购买有机产品。然而,消费者对质量属性和可持续性的期望……
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来源期刊
CiteScore
5.70
自引率
6.90%
发文量
17
期刊介绍: From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.
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