When the Data Are Out: Measuring Behavioral Changes Following a Data Breach

IF 4 2区管理学 Q2 BUSINESS

Marketing Science Pub Date : 2023-08-16 DOI:10.1287/mksc.2019.0208

Dana Turjeman, Fred M. Feinberg

引用次数: 0

Abstract

This paper investigates users’ reactions to a massive and highly sensitive data breach via an array of causal inference methodologies.

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当数据泄露:测量数据泄露后的行为变化

本文通过一系列因果推理方法调查用户对大规模和高度敏感的数据泄露的反应。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Marketing Science BUSINESS-

CiteScore

8.60

自引率

10.00%

发文量

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