The Design and Targeting of Compliance Promotions

IF 4 2区管理学 Q2 BUSINESS

Marketing Science Pub Date : 2023-09-01 DOI:10.1287/mksc.2022.1420

Øystein Daljord, Carl F. Mela, Jason M. T. Roos, Jim Sprigg, Song Yao

引用次数: 1

Abstract

This paper addresses how and when to extrapolate experimental results for normative policy analysis, particularly in the context of compliance promotions in which consumers can self-select into treatment.

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合规推广的设计和目标

本文讨论了如何以及何时将实验结果外推用于规范性政策分析，特别是在消费者可以自行选择治疗的合规促销活动的背景下。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Marketing Science BUSINESS-

CiteScore

8.60

自引率

10.00%

发文量

期刊介绍： Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.