Transient price setting in the era of automated systems: the ‘hands-on’ hotel general manager lives on!

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-11-07 DOI:10.1057/s41272-023-00447-5

Natalie Haynes, David Egan

引用次数: 0

Abstract

Abstract Hotel pricing discussions seem to be increasingly dominated by automated revenue management and pricing systems without considering human interaction. Using grounded theory, this paper foregrounds the voice of twenty managers and exposes the complexities and realities of their involvement in price decision-making. A hybrid price decision-making process was discovered where the hotel general manager remains in control despite automation, due to their modus operandi to control the performance of their hotel by using their local market and customer knowledge in the pricing process. This indicates that for revenue management at hotel unit level there is an often-unseen gap between theory and practice.

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自动化系统时代的瞬时价格设定:“亲力亲为”的酒店总经理继续存在!

酒店定价讨论似乎越来越多地被自动化收入管理和定价系统所主导，而没有考虑到人类的互动。本文运用扎根理论，突出了20位管理者的声音，揭示了他们参与价格决策的复杂性和现实性。我们发现了一种混合价格决策过程，尽管实现了自动化，但酒店总经理仍然掌握着控制权，因为他们在定价过程中使用当地市场和客户知识来控制酒店的业绩。这表明，对于酒店单位层面的收益管理，理论与实践之间往往存在着看不见的差距。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.