Application of Undergraduate Vocational Education Reform in the Digital Transformation of Marketing

Abstract

The development of digital technology has prompted various industries to undergo digital and intelligent transformation, leading to a shift from singular job demands to comprehensive and multifaceted trends. This evolution imposes new requirements on educational reforms for talent supply. The deepening development of undergraduate vocational education takes teacher reform as its main guiding principle. Through the use of teaching materials and pedagogical reforms, it seeks to align talent development with job competency demands, while also ensuring the alignment of teaching processes with production processes. By reducing the disparities among industrial chains, educational chains, and talent chains, students are positioned as key participants in the digital transformation of marketing, providing a pool of high-quality talents for digital transformation.