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Strategies for Success? Market Entry Strategies of New Craft Beer Producers

Researching Craft Beer: Understanding Production, Community and Culture in An Evolving Sector Pub Date : 2021-12-13 DOI:10.1108/978-1-80043-184-320211003
D. Quinn, Vaughan Ellis, James Richards
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成功的策略?新型精酿啤酒生产商的市场进入策略
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Researching Craft Beer: Understanding Production, Community and Culture in An Evolving Sector
Researching Craft Beer: Understanding Production, Community and Culture in An Evolving Sector
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