MATHEMATICAL MODELLING OF CONSUMER CHOICE IN FASHION: POTENTIAL STUDENT PROJECTS

Abstract

This paper suggests an unusual theme for undergraduate student projects. The future is now.  Repackaging the past has historical value but it is not a preparation for the range and scope of the internet as a vast copying machine which can not only detect purchasing patterns but can adjust bargain prices to fit the buyer’s calculated financial power and target them through intermediary subsidiaries in a universal online market. Quantitative techniques can now penetrate disciplines which once eschewed them.  This paper looks at three such approaches in the context of consumer choice in fashion.