Industrial Marketing Management

Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.

Industrial Marketing Management致力于满足工业和企业领域营销学者和从业者的需求，提供理论、实证和案例研究。编辑审查委员会由国际知名学者和从业者组成，确保所有文章在理论与实践之间达到平衡。来自北美、欧洲、澳大利亚/新西兰、亚洲和全球其他地区的学者都为期刊贡献了最新研究成果，旨在提高工业市场的效益和效率。这种综合方法使读者能够获取最新的数据和当代见解，对于全球工业和企业在企业市场上做出明智的营销决策和战略至关重要。该刊已被SCI、SCIE、EI数据库收录。