Journal of Product and Brand Management

Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary. The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands. Manuscripts may either report results based on rigorously analysed qualitative/quantitative data or be purely conceptual. All manuscripts must offer significant research findings and insights and offer meaningful implications for the real world. This journal is proudly international and inter-disciplinary. We publish manuscripts which compare international markets and encourage submissions approaching branding and product management from any discipline. We focus on all aspects of branding and product management from development to dilution. This includes areas as broad as person, place or political brands.

《产品与品牌管理杂志》（Journal of Product and Brand Management，简称JPBM）致力于推动产品和品牌理论及其管理知识的发展。随着品牌角色的演变，组织在管理品牌声誉时遇到了众多新挑战，使得品牌管理成为一个战略性和跨学科的领域。 JPBM接受基于严格分析的定性或定量数据的研究报告，同样也欢迎纯概念性的文章。所有提交的稿件都必须提供重要的研究结果和深刻见解，并对现实世界产生有意义的影响。 该杂志以其国际化和跨学科性为特色，发表涉及比较不同国际市场的研究成果，并鼓励来自不同学科的学者提交有关品牌和产品管理的论文。 JPBM关注品牌和产品管理的各个层面，从品牌开发到品牌延伸，包括个人、地点或政治品牌等广泛的主题。