作为随机对照试验的一部分,对纽约州和南卡罗来纳州成年吸烟者对烟盒插页的看法进行了一项混合方法研究。

IF 2.1 4区 医学 Q1 EDUCATION & EDUCATIONAL RESEARCH
Emily E Hackworth, Julia R Budiongan, Victoria C Lambert, Minji Kim, Stuart G Ferguson, Jeff Niederdeppe, James Hardin, James F Thrasher
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引用次数: 0

摘要

虽然许多国家都要求在烟盒外包装上贴上醒目的图形方式健康警示(PHWLs),以告知吸烟的危害,但有证据表明,烟盒内含功效信息的插页可能会增强PHWLs的效果。美国食品和药物管理局(FDA)拥有通过插页与吸烟者沟通的监管权力。虽然目前的标签法规并不要求包含插页,但FDA可以在未来实施。在为期两周的香烟标签随机试验结束后,半数参与者在烟盒中接触到了插页信息(两条反应效能信息和两条自我效能信息),本研究评估了美国吸烟者对香烟包装插页的看法。参与者(n = 359)完成了 30 到 60 分钟的访谈,访谈内容包括定量和定性评估,包括对特定插页的回忆和感知信息有效性(PME)的测量。使用混合效应回归模型估算了回忆和 PME 的相关性。对 PME 项目的定性分析采用了主题分析法。与自我效能信息相比,回应效能信息的PME和回忆率更高。人们对插页的反应多种多样,包括积极的、发人深省的和有帮助的。对插页的反应和看法表明,将功效信息纳入标签政策可能会带来好处。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A mixed-method study of perceptions of cigarette pack inserts among adult smokers from New York and South Carolina exposed as part of a randomized controlled trial.

While many countries require prominent pictorial health warning labels (PHWLs) on the outside of cigarette packs to communicate the harms of smoking, there is evidence that cigarette pack inserts that contain efficacy messages may enhance the effectiveness of PHWLs. The US Food and Drug Administration (FDA) has regulatory authority to communicate with smokers through inserts. While current labeling regulations do not require inclusion of inserts, the FDA could implement them in the future. This study assesses US smokers' perceptions of cigarette package inserts at the conclusion of a two-week randomized trial on cigarette labeling where half of participants were exposed to insert messages (two response-efficacy messages and two self-efficacy messages) in their packs. Participants (n = 359) completed a 30- to 60-min interview with both quantitative and qualitative assessments, including measures of recall and perceived message effectiveness (PME) for specific inserts. Correlates of recall and PME were estimated using mixed-effects regression models. Qualitative responses to PME items were analyzed using thematic analysis. Response-efficacy messages had higher PME and recall than self-efficacy messages. People had diverse responses to the inserts, including that they were positive, thought-provoking, and helpful. Reactions to and perceptions of the inserts indicate potential benefits of integrating efficacy messages into labeling policies.

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来源期刊
CiteScore
4.10
自引率
0.00%
发文量
34
期刊介绍: Publishing original, refereed papers, Health Education Research deals with all the vital issues involved in health education and promotion worldwide - providing a valuable link between the health education research and practice communities.
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