What is the Optimal Way to Give Thanks? Comparing the Effects of Gratitude Expressed Privately, One-to-One via Text, or Publicly on Social Media

Numerous investigations to date have established the benefits of expressing gratitude for improved psychological well-being and interpersonal relationships. Nevertheless, the social dynamics of gratitude remain understudied. Do the effects of gratitude differ when it is expressed privately, communicated directly to the benefactor one-to-one, or shared publicly? We tested this question in a preregistered intervention study. An ethnically and economically diverse sample of undergraduate students (N = 916) was randomly assigned to 1 of 4 conditions: (1) write gratitude letters and do not share them (private gratitude), (2) share gratitude one-to-one with benefactors via text (1-to-1 gratitude), (3) share gratitude publicly on social media (public gratitude), or (4) track daily activities (control). Participants were asked to complete their assigned activity four times with different people (as applicable) over the course of about a week. Overall, participants assigned to any digital gratitude intervention experienced improvements in state gratitude, positive emotions, negative emotions, elevation, connectedness, support, and loneliness, relative to controls. Relative to all other conditions, participants assigned to text their benefactors showed the biggest boosts in social connectedness and support. Our findings show that easily scalable digital gratitude interventions can advance the well-being of young college students.