什么时候消费者喜欢过于精确的投资回报信息?

IF 2.7 3区 心理学 Q2 PSYCHOLOGY, APPLIED
Eleonore Batteux, Avri Bilovich, Zarema Khon, Samuel G B Johnson, David Tuckett
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引用次数: 0

摘要

消费者经常看到高度精确的投资回报,这可能导致他们误解内在的不确定性。我们测试消费者是否被精确所吸引,即通过过度依赖精确的数字信息来抵消投资决策中的不确定性。五个激励实验比较了当预期增长以精确的预测而不是范围呈现时的决策。当消费者更倾向于与范围联合评估时,当范围具有潜在损失时,消费者更倾向于并投资于精确的预测。在这种情况下,准确的预测会让消费者更有信心进行投资。当消费者被告知投资回报不确定时,这种效应就会成立。另一方面,经历预期增长与实际增长之间的差异,会打消人们对精确预测的偏好。我们确定了消费者更倾向于精确预测的条件,以及在必要时如何避免这种情况。(PsycInfo数据库记录(c) 2023 APA,版权所有)。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
When do consumers favor overly precise information about investment returns?

Consumers are often shown investment returns with high levels of precision, which could lead them to misunderstand the inherent uncertainty. We test whether consumers are drawn to precision-that is offset the uncertainty in investment decisions by over-relying on precise numerical information. Five incentivized experiments compared decisions when expected growth is presented in precise forecasts as opposed to ranges. Consumers are more likely to prefer and invest more in precise forecasts when they are evaluated jointly with ranges and when the range features a potential loss. Under these circumstances, precise forecasts give consumers more confidence to invest. This effect holds when consumers are told investment returns are uncertain. On the other hand, experiencing discrepancies between expected and actual growth dissipates the preference for precise forecasts. We identify conditions under which consumers are more likely to favor precise forecasts and how this could be avoided if necessary. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

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来源期刊
CiteScore
4.90
自引率
3.80%
发文量
110
期刊介绍: The mission of the Journal of Experimental Psychology: Applied® is to publish original empirical investigations in experimental psychology that bridge practically oriented problems and psychological theory. The journal also publishes research aimed at developing and testing of models of cognitive processing or behavior in applied situations, including laboratory and field settings. Occasionally, review articles are considered for publication if they contribute significantly to important topics within applied experimental psychology. Areas of interest include applications of perception, attention, memory, decision making, reasoning, information processing, problem solving, learning, and skill acquisition.
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