Addressing Consumer Desires for Sustainable Food Systems: Contentions and Compromises.

Consumers and social movement activists have been the driving force to create alternative, sustainable food systems over the past 100 years. Although larger agribusiness market players and the state were at first reluctant to respond to these concerns, as organic food products (the most prominent example of alternative food) became a viable economic market, these market players embraced them. The international trade of organic food has developed into a major agricultural and retail sector, but with this growth many of the varied original critiques of conventional, industrial farming practices have yet to be adequately addressed. Every major advancement in sustainable agriculture has raised new issues of equity and access for producers, laborers, and consumers. Although consumers often believe that they are contributing to a project of larger social change with every market transaction they make, the continued success of the organic food system has spurred calls for more explicit forms of collective behavior to promote the larger goals of the original sustainable agriculture movements.