为生物经济设计商业模式:主要挑战是什么?

Stefanie Bröring , Ana Vanacker
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引用次数: 11

摘要

在通过开发新的清洁技术来放弃化石资源以减缓气候变化的背景下,由克里斯蒂安·帕特曼(Christian Patermann)开创性工作定义的生物经济概念引起了极大的兴趣。尽管为一项新的生物基技术设计合适的商业模式对于其商业化并由此向生物经济过渡至关重要,但生物经济背景下的商业模式研究仍然很少。然而,生物经济的特殊性,如复杂的知识基础、碎片化的政策方案和多样化的创新类型,给商业模式的设计带来了挑战。在此背景下,我们的目标是通过概念化三种特定于生物经济的通用商业模式类型来填补这一空白,即1)新的生物基产品,2)新的生物基工艺,以及3)综合(生物基)服务,并确定其最具特征的挑战。为此,我们回顾了生物经济中商业模式的现有文献,并对挑战及其对商业模式的影响进行了分类。总的来说,这是第一个专门为生物经济定义商业模式类型的方法,有助于定义更清晰的研究议程,并指导在生物经济特定挑战背景下的商业模式设计。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Designing Business Models for the Bioeconomy: What are the major challenges?

In the context of mitigating climate change by means of abandoning fossil resources by developing new clean technologies, the bioeconomy, a concept defined by the seminal work of Christian Patermann, has gained tremendous interest. Although designing an appropriate business model for a novel bio-based technology is crucial for the commercialization and thus transition towards the bioeconomy, research on business models in the context of the bioeconomy is still scarce. However, the particularities of the bioeconomy such as the complex knowledge base, fragmented policy schemes, and diverse innovation types cause challenges for the design of business models. Against this backdrop, we aim to fill this gap by conceptualizing three generic business model types specific to the bioeconomy, namely 1) new bio-based products, 2) new bio-based processes, and 3) integrated (bio-based) services as well as identifying their most characteristic challenges. To this end, we review existing literature on business models in the bioeconomy and categorize challenges and their implications for business models. In total, this is the first approach to conceptualize business model types specifically for the bioeconomy contributing to defining a clearer research agenda as well as guiding business model design in the context of bioeconomy-specific challenges.

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