参与能预测对地方品牌的支持吗?利益相关者参与与品牌公民行为的关系分析

IF 6.1 1区管理学 Q1 PUBLIC ADMINISTRATION

Public Administration Review Pub Date : 2023-11-13 DOI:10.1111/puar.13776

Laura Ripoll, Erik Hans Klijn, Jasper Eshuis, Erik Braun

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引用次数: 0

摘要

本文研究利益相关者的参与在多大程度上增强了他们对地方品牌的积极支持，本研究将其定义为品牌公民行为(BCB)。结合治理和品牌理论的见解，本文使用调查数据(N = 162)在两个荷兰地区的品牌过程中涉及的利益相关者。分析表明，越强烈地参与品牌发展，越多的品牌公民行为相关。除了参与，品牌对利益相关者的感知价值和地方认同程度(对地方的认同)也与品牌公民行为呈正相关。研究结果不仅证实了参与在获得公众品牌支持方面的重要性，而且还深入了解了情感因素(认同)和基于兴趣的因素(利益相关者的品牌价值)对品牌公民行为的作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Does Participation Predict Support for Place Brands? An Analysis of the Relationship between Stakeholder Involvement and Brand Citizenship Behavior

This article studies in how far participation of stakeholders enhances their active support for place brands, conceptualized in this study as Brand Citizenship Behavior (BCB). Combining insights from governance and branding theory this article uses survey data (N = 162) among stakeholders involved in branding processes of two Dutch regions. The analysis shows that more intense participation in the development of the brand is related to more brand citizenship behavior. Beyond participation, perceived value of the brand for stakeholders and degree of place identity (identification with place) also positively relate to brand citizen behavior. The findings not only confirm the importance of participation in achieving support for public brands, but also provide insight into the role of affective factors (identification) and interest-based factors (value of the brand for the stakeholder) on brand citizenship behavior.

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来源期刊

Public Administration Review PUBLIC ADMINISTRATION-

CiteScore

15.10

自引率

10.80%

发文量

130

期刊介绍： Public Administration Review (PAR), a bi-monthly professional journal, has held its position as the premier outlet for public administration research, theory, and practice for 75 years. Published for the American Society for Public Administration,TM/SM, it uniquely serves both academics and practitioners in the public sector. PAR features articles that identify and analyze current trends, offer a factual basis for decision-making, stimulate discussion, and present leading literature in an easily accessible format. Covering a diverse range of topics and featuring expert book reviews, PAR is both exciting to read and an indispensable resource in the field.