商业上限是否适合规管免费电视频道?

IF 0.9 4区经济学 Q3 ECONOMICS

Review of Network Economics Pub Date : 2014-06-01 DOI:10.1515/rne-2013-0111

J. Rothbauer, G. Sieg

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引用次数: 3

摘要

商业上限不仅限制了广播商对商业播出时间的选择，也影响了广播商对节目内容的差异化。本研究考察了双边免费电视市场中商业天花板的福利效应，考虑到内容差异化方面的福利。我们确定了在缺乏可执行的节目内容监管的情况下实现福利最大化的次优商业上限，并确定了自由放任的最佳情况。对商业广播的放松管制可以改善福利，即使商业广播时间的自由放任程度过高。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Are Commercial Ceilings Appropriate for the Regulation of Free-to-Air TV Channels?

Abstract Commercial ceilings not only restrict broadcasters in their decisions about commercial broadcasting time, but also affect their differentiation of program content. This study examines the welfare effects of commercial ceilings in a two-sided free-to-air TV market, taking into account welfare with respect to content differentiation. We identify a second-best commercial ceiling that maximizes welfare in the absence of enforceable program content regulation and identify the situations in which laissez faire is optimal. The deregulation of commercial broadcasting can improve welfare, even if the laissez-faire level of commercial broadcasting time is excessive.

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来源期刊

Review of Network Economics ECONOMICS-

CiteScore

0.90

自引率

0.00%

发文量

期刊介绍： The Review of Network Economics seeks to help policy makers, academics, and practitioners keep informed of new research and policy debate in network economics and related subjects that are relevant to the study of network industries. By publishing high quality research on topical issues relevant to network industries, it is hoped readers will be able to gain a deeper understanding of the economic issues involved and that this will improve the quality of decision making by private and public organisations, and debate among researchers. The articles can cover specific network industries, or may deal with general issues that have relevance to a number of different network industries, including topics in the economics of networks, regulation, competition law, or industrial organisation. Papers that provide insights into policy debates are especially welcome, as are up-to-date surveys, book reviews, and comments.