嘉宾评论:数字化转型、战略管理和创业过程:动态、挑战和机遇

IF 3.8 Q2 MANAGEMENT

Journal of Strategy and Management Pub Date : 2022-07-22 DOI:10.1108/jsma-08-2022-363

C. Troise, M. Tani, D. Matricano, E. Ferrara

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引用次数: 2

摘要

[…许多董事会和高级管理团队渴望数字化转型可能带来的效率、创新和竞争优势(Andriole, 2017)。作者认为，创新转型——即企业调整其商业模式以适应数字化和可持续性趋势——需要尽可能地可持续，从而为组织、客户和整个社会带来好处。根据作者的说法，这些因素增加了消费者对在线购物体验的满意度，并产生了回头客，以及社交媒体上的积极评价。根据作者的说法，数字平台的实施在支持企业家制定战略选择方面发挥了关键作用，这些战略选择使公司能够在大流行导致商店关闭的情况下继续提供服务。

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Guest editorial: Digital transformation, strategic management and entrepreneurial process: dynamics, challenges and opportunities

[...]many boards of directors and senior management teams aspire to the efficiencies, innovations and competitive advantages that digital transformations might deliver (Andriole, 2017). According to the authors, the innovative transformation – i.e. companies adapting their business models to digitalization and sustainability trends – needs to be as sustainable as possible to offer benefits to organizations, customers and society at large. According to the author, these factors increase the consumers' satisfaction with online shopping experiences and generate repeat business, as well as positive reviews on social media. According to the authors, the implementation of digital platforms has a key role in supporting the entrepreneur in formulating strategic choices that allowed the company to continue offering its services despite the store closures imposed by the pandemic.

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来源期刊

Journal of Strategy and Management MANAGEMENT-

CiteScore

6.30

自引率

9.70%

发文量

期刊介绍： The Journal of Strategy and Management is an international journal dedicated to: -improving the existing knowledge and understanding of strategy development and implementation globally in private and public organizations -encouraging new thinking and innovative approaches to the study of strategy -offering executives strategic insights based on outcomes of original scholarly research; and -establishing effective communication between researchers and executives managing public and private organizations.