Green building education in the green museum: design strategies in eight case study museums

ABSTRACT The choice to create or renovate museum buildings to green building standards is a growing trend for science museums. With access to green facilities comes the potential to extend informal science learning into the three-dimensional architectural environment. To examine how and if museums with green buildings interpret their buildings for the public, this study used photographs systematically taken by researchers in eight science museums across the United States. Results show that recycling, water, energy, green materials, and eco-landscaping were the top five green building themes interpreted by museums. Moreover, all museums use the passive strategy of educational signage to communicate green building themes, though several museums attempted to provide more active, hands-on learning opportunities. The analysis additionally uncovered a series of distinct strategic choices museums made concerning centralized versus decentralized displays, media types, passive versus active engagement, and targeting a range of visitor outcomes from green knowledge to behaviors. The potential for enhancing green building education in museums with certified green buildings is discussed.