考虑未充分利用的非线性定价:一个多部分电价理论

IF 10.5 1区经济学 Q1 ECONOMICS

American Economic Review Pub Date : 2023-03-01 DOI:10.1257/aer.20220199

Roberto Corrao, Joel P. Flynn, Karthik A. Sastry

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引用次数: 1

摘要

本文研究了一类商品的非线性定价问题，该商品的使用能为卖方带来收益，并且买方可以自由处置。最优的价格表是一个多部分的电价表，其中买家支付的边际价格为零。我们将我们的模型应用于数字商品，广告、数据生成和网络效应使其使用变得有价值，但监控合法使用是不可实现的。我们的研究结果合理化了常见的定价方案，包括免费产品、免费试用和无限订阅。自由处置的可能性损害了生产者和消费者的福利，并使两者对基于使用的收入和需求的变化不那么敏感。(凝胶d11, d21, d42, l86, m37)

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Nonlinear Pricing with Underutilization: A Theory of Multi-part Tariffs

We study the nonlinear pricing of goods whose usage generates revenue for the seller and of which buyers can freely dispose. The optimal price schedule is a multi-part tariff, featuring tiers within which buyers pay a marginal price of zero. We apply our model to digital goods, for which advertising, data generation, and network effects make usage valuable, but monitoring legitimate usage is infeasible. Our results rationalize common pricing schemes including free products, free trials, and unlimited subscriptions. The possibility of free disposal harms producer and consumer welfare and makes both less sensitive to changes in usage-based revenue and demand. (JEL D11, D21, D42, L86, M37)

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来源期刊

American Economic Review ECONOMICS-

CiteScore

18.60

自引率

2.80%

发文量

122

期刊介绍： The American Economic Review (AER) stands as a prestigious general-interest economics journal. Founded in 1911, it holds the distinction of being one of the nation's oldest and most esteemed scholarly journals in economics. With a commitment to academic excellence, the AER releases 12 issues annually, featuring articles that span a wide spectrum of economic topics.