美诺乐咖啡在库伦普罗戈的销售策略分析

IF 1 Q4 BUSINESS

International Journal of Asian Business and Information Management Pub Date : 2023-08-07 DOI:10.55927/ijabm.v2i4.5417

Sutoyo, Vicki Dwi Purnomo, Masters Management, Sekolah Tinggi, Ilmu Ekonomi, Artha Bodhi Iswara

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引用次数: 0

摘要

本研究旨在了解切开咖啡市场营销的策略和制约因素。类型研究采用的是定性研究与描述性研究相结合的研究类型。研究结果这表明，Menoreh咖啡已经实施了一种营销组合策略，使用4P变量，即产品，价格，地点和促销，能够增加利润和销售产品。对切开咖啡产品进行了因子支持和因子抑制的营销策略研究。其中社区支持、良好的服务和良好的管理成为支持因素。而阻碍Menoreh咖啡产品营销策略实施的因素主要是尚未形成组织结构好，人力资源工作力或人力资源力仍然较低

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Analysis of Menoreh Coffee Sales Strategy in Kulon Progo

Study This aim for know strategy And constraint in marketing incised coffee. Type study Which used is qualitative research with descriptive research type. Result of study This show that Menoreh Coffee has implementing a marketing mix strategy that uses the 4P variable that is Products, price, place And Promotions Which capable increase profit And sale product incised coffee. Study This Also there is factor supporters And factor inhibitor application strategy marketing to sale incised coffee products. Which become factor supporters that is support from the community, good service and management the good one. While the factors that hinder the implementation of the strategy marketing on product Menoreh Coffee is Not yet formed structure organization Which Good, power Work or source Power that human still low

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来源期刊

International Journal of Asian Business and Information Management BUSINESS-

CiteScore

2.80

自引率

0.00%

发文量

期刊介绍： The mission of the International Journal of Asian Business and Information Management (IJABIM) is to establish an effective channel of communication between academic and research institutions, policy makers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustained development, and globalization. IJABIM promotes and coordinates developments in the field of Asian and Chinese studies, as well as presents strategic roles of IT and management towards sustainable development with emphasis on practical aspects in Asia. It is especifically focused on Central Asia/Himalayan region/Southeast Asia/Far East.