IF 2.5
3区 社会学
Q2 DEVELOPMENT STUDIES
引用次数: 0
摘要
作为一个企业参与者，必须了解公司的环境、竞争对手、消费者行为，以及公司的优势和弱点。在市场管理方法方面存在技术和战略掌握，企业可以“销售”其各自的产品和服务，改变和发展态度，并根据计划获得最佳的结果。在帮助企业实施以买家为目标的营销策略中，至关重要的角色是……一名销售员必须了解、掌握和执行销售和营销活动，才能达到企业的销售目标。这里的销售目标可以是商品或服务，作为每个公司的产品。他们通过销售人员进行产品营销。通过对65名受访者的问卷调查得出的结论，我们发现，通过t假说测试，我们发现销售变量和购买丰田avanza汽车的兴趣之间有积极和重要的影响本文章由计算机程序翻译，如有差异，请以英文原文为准。
PENGARUH SALESMANSHIP TERHADAP MINAT BELI MOBIL TOYOTA AVANZA PADA PT. AGUNG TOYOTA PAL 10 KOTA JAMBI
Sebagai pelaku bisnis perusahaan harus memiliki pengetahuan tentang lingkungan, pesaing, perilaku konsumen, serta kekuatan dan kelemahan diri sendiri yang dimiliki perusahaan. Adanya penguasaan teknik dan strategi dalam melakukan pendekatan pasar dalam mengelola hal-hal tersebut, perusahaan dapat “menjual” produk dan jasanya masing- masing, serta melakukan perubahan dan pengembangan sikap, dan didapatkan hasil yang optimal sesuai dengan apa yang telah direncanakan.peranan yang penting dalam membantu perusahaan menerapkan strategi pemasaran yang berorientasi pembeli sebagai sasarannya yaitu Salesmanshipseorang Salesman harus memahami, menguasai, dan melaksanakan kegiatan penjualan dan pemasaran dalam mencapai target penjualan perusahaan. Target penjualan disini dapat berupa barang ataupun jasa, sebagai produk dari masing-masing perusahaan.Perusahaan yang melakukan pemasaran produknya dengan menggunakan tenaga penjual (salesmanship). Persepsi hasil dari para responden yang diperoleh melalui hasil kuesioner 65 responden, bahwa dari hasil uji hipotesis dengan menggunakan uji hipotesis t ditemukan bahwa terdapat pengaruh yang positif dan signifikan antara variabel salesmanship dan minat beli mobil toyota avanza
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来源期刊
European Journal of Development Research
DEVELOPMENT STUDIES-
CiteScore
5.70
自引率
4.00%
发文量
77
期刊介绍：
The European Journal of Development Research (EJDR) redefines and modernises what international development is, recognising the many schools of thought on what human development constitutes. It encourages debate between competing approaches to understanding global development and international social development. The journal is multidisciplinary and welcomes papers that are rooted in any mixture of fields including (but not limited to): development studies, international studies, social policy, sociology, politics, economics, anthropology, education, sustainability, business and management. EJDR explicitly links with development studies, being hosted by European Association of Development Institutes (EADI) and its various initiatives.
As a double-blind peer-reviewed academic journal, we particularly welcome submissions that improve our conceptual understanding of international development processes, or submissions that propose policy and developmental tools by analysing empirical evidence, whether qualitative, quantitative, mixed methods or anecdotal (data use in the journal ranges broadly from narratives and transcripts, through ethnographic and mixed data, to quantitative and survey data). The research methods used in the journal''s articles make explicit the importance of empirical data and the critical interpretation of findings. Authors can use a mixture of theory and data analysis to expand the possibilities for global development.
Submissions must be well-grounded in theory and must also indicate how their findings are relevant to development practitioners in the field and/or policy makers. The journal encourages papers which embody the highest quality standards, and which use an innovative approach. We urge authors who contemplate submitting their work to the EJDR to respond to research already published in this journal, as well as complementary journals and books. We take special efforts to include global voices, and notably voices from the global South. Queries about potential submissions to EJDR can be directed to the Editors.
EJDR understands development to be an ongoing process that affects all communities, societies, states and regions: We therefore do not have a geographical bias, but wherever possible prospective authors should seek to highlight how their study has relevance to researchers and practitioners studying development in different environments. Although many of the papers we publish examine the challenges for developing countries, we recognize that there are important lessons to be derived from the experiences of regions in the developed world.
The EJDR is print-published 6 times a year, in a mix of regular and special theme issues; accepted papers are published on an ongoing basis online. We accept submissions in English and French.
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