市场导向对企业绩效的分解效应

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2021-07-01 DOI:10.4018/ijabim.20210701oa19

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引用次数: 0

摘要

由于市场导向与绩效关系的模糊性，本研究的基本目的是考察印度制造业中小企业市场导向与绩效之间存在的关系性质。本研究的数据是通过完善的量表从388名从事制造业的中小企业经理/所有者中收集的。通过CFA对所使用量表的信度和效度进行了评估，并对环境调节因子和创新中介的相关假设进行了检验。这项研究是相关的所有者/管理者和政策制定者负责提高中小企业的绩效，在制造业部门工作。研究表明，餐饮快递需求对提升市场导向对绩效的影响具有重要意义。本研究在分类层面上检验了市场导向与绩效关系的关系。该研究报告了直接、间接和缓和关系的重要见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Dis-Aggregated Effect of Market Orientation on Firm Performance

Due to ambiguity in the market orientation and performance relationship, the basic aim of the study to investigate the nature of relationship exists between market orientation and performance of the manufacturing SMEs in India. Data for this study were collected from the 388 managers/owners of SMEs indulged in the manufacturing sector through well-established scales. The utilized scale’s reliability and validity were assessed through CFA, and various hypotheses related to the environmental moderators and innovation mediation was tested. This study is relevant for owners/managers and policymakers responsible for improving the performance of small and medium enterprises, working in the manufacturing sector. The study necessitates the significance of catering express needs of customers to boost up the effect of market orientation on performance. The study tested the relationship between the market orientation and performance relationship at the disaggregated level. The important insight about the direct, indirect, and the moderated relationship was reported in the study.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.