PECULIARITY OF PRODUCT MARKET RESEARCH FOR VETERINARY MEDICINE. MARKETING ASPECT

With the transition of veterinary enterprises to market relations, issues of improving the quality, respectively, and competitiveness of products become a priority in their activities, without which it is impossible to defend positions both on domestic and foreign markets. The experience of the leading enterprises of veterinary medicine confirms that an important condition for competitiveness in the product market is the implementation of marketing research in the practice of their activities, the use of the results of which makes it possible to objectively evaluate one's participation in market relations. This effectively affects the performance of the enterprise. Implemented and effectively functioning marketing at the enterprise is a kind of system of excellence in planning the strategy of the enterprise, covers all aspects necessary for this, makes them more measurable and aimed at constant improvement in order to achieve a specific goal, the indisputable component of which is quality. And this is an indicator of absolute confidence in one's products, their competitiveness. Therefore, one of the main areas of research of the market of veterinary medicine products is the study and forecasting of its conjuncture, the state of the economy of the industry, the results of the activities of competitors, manufacturers and suppliers of products to the market. The general purpose of market research is to determine the conditions under which the most complete satisfaction of consumer demand is ensured. Without a doubt, this is one of the directions of market research.