Scalp and Hair Self-Recognition and Management Behaviors of Chinese College Students

This study analyzed differences in scalp/hair self-recognition and scalp/hair care behavior based on general characteristics and lifestyles of university students residing in China. A survey was conducted on 390 university students attending universities in Northeast China (Liaoning, Heilongjiang) and North China (Shanxi, Hebei), and the analysis results are as follows. The rate of female subjects was high at 83.8%, and 64.1% of the subjects were using 1,000-2,000 yuan per month as pocket money, which is 180,000 won to 400,000 won per month when converted into Korean money. Of lifestyle factors, stress, smoking, exercise habits, diet, lifestyle, etc. had a significant effect on scalp/hair self-recognition and scalp/hair management behavior. Stress showed a significant difference in both scalp selfperception (F=7.777, p=0.000) and hair self-perception (F=3.734, p=0.025), and smoking also showed a significant difference in scalp self-perception (t=2.115, p=0.35). There was also a significant difference (t=3.039, p=0.003) in smoking and scalp/hair care behaviors as well as significant differences in scalp self-recognition (F=4.908, p=0.008) based on exercise habits. It was found that the higher the stress, the more frequent smoking, and the less exercising were more concerned about the health of scalp and hair. In addition, it w as found that the more frequent the diet and the more regular the life pattern, the better the scalp condition was perceived and the scalp and hair management behavior was superior. The above results suggest that Chinese college students were also very interested in scalp and hair, and that the scalp and hair care industry could develop in China. In order to expand Korea's scalp and hair care industry to China, it is required to develop relevant contents and prepare an education system. This study has limitations in that the research subjects are limited to college students living in Northeast China. Therefore, it is considered necessary to expand the study to southern China or expand the target country in the future.