Technology Evolution and Multiplier Innovation Through TDNA Analytical Model

Few papers have dealt with disruptive technology from a technological evolutionary perspective. This article analyses disruptive innovation activities in terms of the new concept of technological DNA (TDNA). To pursue the research aim, evolution theories and a case methodology were utilised. We find that evolutions in technology are due to changes in environmental conditions. Parallels may be drawn between technology discontinuity and the punctuated equilibrium theory in evolution. When seen from that perspective, TDNA has not been disrupted but has evolved within the new market environment, and technological evolution gives birth to a new industry. New products or services are created through the changing or reconfiguring of TDNA. Over time, technology evolves, but its inherent nature remains. For that reason, TDNA is not disrupted even if disruptive innovation occurs. Rather, through the process of disruptive innovation, new functions are created by the substitution or replacement of the architecture surrounding the technology which determines how it actually functions. Thus we may refer to this phenomenon as a ‘Multiplier innovation’ rather than a disruptive innovation in that it involves the birthing of new products. This article seeks to contribute to innovation studies in expanding its methodological framework.