BUSINESS MODEL ANALYSIS OF AGRO-INDUSTRIAL DEVELOPMENT OF RICE HUSKS-BASED SILICA BY BUSINESS MODEL CANVAS APPROACH

Customer Customer Relationship, Customer Channel, Revenue Stream, Value Proposition, Key Activities, Key Resource, Cost Key produksi ABSTRACT This study aimed to develop a business model for silica agroindustry from rice husk with a Canvas Business Model approach. Rice husk was processed into silica through a high-temperature combustion process. Rice husk charcoal contained about 72.1% silicon oxide and increases to 94.95% after being burned at 700 o C for 6 hours, while dry husk ash contains about 80% - 90% silicon oxide. Charcoal and rice husk ash can be used as alternative sources of silica and silicon. The results of this study have prospects for developing silica agroindustry based on rice husk as an alternative renewable raw material. The method used to build a business model was the Business Model Canvas (BMC). The Business Model Canvas is a visual method of describing how a company creates and does business. Visualization with canvas is more communicative, it will describe the business model in a simple way to understand. BMC is described in nine components, namely Customer Segment, Customer Relationship, Customer Channel, Revenue Stream, Value Proposition, Key Activities, Key Resources, Cost Structure, and Key Partners. BMC needs to be carried out as a reference to fill the canvas of the silica agroindustry development business model, not only related to benefits or advantages but also the way organizations create, deliver, and capture value rationally. Silica produced from the pyrolysis process on a medium scale has high purity. The production process of silica based on rice husk has good potential to be developed into silica agroindustry as a renewable alternative raw material.