科学代言人:调查社交媒体影响者在YouTube上普及有争议技术的行为

IF 2 Q2 COMMUNICATION

JCOM-Journal of Science Communication Pub Date : 2023-02-08 DOI:10.22323/2.22010206

Jiemin Looi, S. Ho

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引用次数: 0

摘要

一项涉及251名新加坡人的在线实验评估了社交媒体影响者(SMIs)的原型性(即群体态度的体现)和社会吸引力如何影响他们对核能发展的普及。高原型性SMI的参与者对YouTube视频的感知更有利，表现出更大的分享YouTube视频的意愿，对核能开发具有更大的态度强度。当SMI具有较高的社会吸引力和中高的原型性时，参与者表现出更大的分享YouTube视频的意愿。相反，当重度精神障碍患者的社会吸引力和原型性较低时，参与者就不太愿意分享YouTube视频。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube

An online experiment involving 251 Singaporeans assessed how social media influencers' (SMIs) prototypicality (i.e., embodiment of group attitudes) and social attraction affected their popularization of nuclear energy development. Participants exposed to a SMI with high prototypicality perceived the YouTube video more favorably, displayed greater intention to share the YouTube video, and possessed greater attitude intensity toward nuclear energy development. Participants displayed greater intention to share the YouTube video when the SMI had high social attraction and possessed moderate to high prototypicality. Conversely, participants displayed less intention to share the YouTube video when the SMI had low social attraction and prototypicality.

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来源期刊

JCOM-Journal of Science Communication COMMUNICATION-

CiteScore

3.40

自引率

22.20%

发文量

审稿时长

5 weeks