价格操纵干预对巴尔的摩一家小型社区杂货店食品销售的影响

IF 1.2 Q4 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH

Journal of Hunger & Environmental Nutrition Pub Date : 2022-02-16 DOI:10.1080/19320248.2022.2039828

Samantha M. Sundermeir, A. Trujillo, Daniel Mathew, Kaitlyn M Harper, Bengucan Gunen, Lisa Poirier, J. Gittelsohn

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引用次数: 0

摘要

摘要本研究在一家小型杂货店测试了价格操纵策略，以评估其对食品销售的影响。随着时间的推移，35种健康食品的价格下降，同时45种不健康食品的价格上涨。每个操纵时期的销售趋势都被检查过。长期以来，健康食品的销售总量保持相对稳定，表明销售总量有所增加。相比之下，在研究期间，不健康食品的总销售额普遍下降，表明销售总量减少。在这家店，我们发现健康食品和不健康食品可能对价格操纵策略很敏感。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Impact of a Pricing Manipulation Intervention on Food Sales in a Small Community Grocery Store in Baltimore City

ABSTRACT This study tested a pricing manipulation strategy in a small grocery store to assess the impact on food sales. The prices of 35 healthy foods were decreased over time while simultaneously increasing the prices of 45 unhealthy foods. Trends in sales were examined across each manipulation period. Total sales of healthy foods remained relatively stable over time, indicating that total quantity sold increased. In contrast, total sales of unhealthy foods generally declined during the study period, indicating that total quantity sold decreased. In this store, we found that healthy and unhealthy foods may be sensitive to pricing manipulation strategies.

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来源期刊

Journal of Hunger & Environmental Nutrition PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-

CiteScore

3.30

自引率

6.20%

发文量