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Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Pub Date : 2018-12-04 DOI:10.24198/agricore.v3i2.15480

I. Hanidah, Agung Tri Mulyono, Sumanti Debby Moody, Renita Dwi Aprilani, Imas Siti Setiasih

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引用次数: 1

摘要

UMKM Abon鲷鱼的开发对下游的Cilamaya农村社区的经济增长发挥了至关重要的作用。创造性经济应用是一种经济发展理念，目的是通过改进生产过程、应用GMP、包装设计改进、企业合法性增加和营销扩张来提高产品的增值。研究方法包括观察、采访、说服和andragogi以优化研究目的。这项研究表明，以创造性经济为基础的UMKM鲭鱼的赋权将销售额提高在每年81.25%。关键词:abon、鱼tengkek UMKM kreatifABSTRACTSmall和medium-sized企业(中小型企业)发展经济之“鱼abon tengkek”有一个非常重要的角色for economic增长for the people of Cilamaya村-苏邦下游。创意经济的应用是“虾颈鱼”的概念，其目的是通过不断增长的生产过程、实施GMP、植入包装设计、即兴开发商业遗产和推广市场来增加产品的增值。研究对象的实践方法:观察、采访、说服和andragogy研究结果表明，基于创意经济的廉价鱼能够以81.25%的年增加销售。次要词:sm, abon，干鱼尾，创意经济

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PEMBERDAYAAN UMKM BERBASIS EKONOMI KREATIF DI PESISIR PANTAI CIMALAYA – SUBANG JAWA BARAT

ABSTRAKPengembangan UMKM Abon Ikan Tengkek mempunyai peranan yang sangat penting untuk pertumbuhan ekonomi bagi masyarakat Desa Cilamaya Hilir Kabupaten Subang. Penerapan ekonomi kreatif merupakan konsep pengembangan ekonomi pelaku UMKM Abon Ikan Tengkek untuk meningkatkan nilai tambah produk dengan menciptakan produk melalui perbaikan proses produksi, penerapan GMP, perbaikan desain kemasan, peningkatan legalitas usaha, dan perluasan pemasaran. Metode kajian yang dilakukan terdiri dari: observasi, wawancara, persuasif, dan andragogi untuk mengoptimalkan tujuan penelitian. Hasil kajian menunjukkan pemberdayaan UMKM Abon Ikan Tengkek berbasis ekonomi kreatif mampu meningkatkan penjualan sebesar 81,25%/tahun. Kata Kunci: UMKM, abon, ikan tengkek, ekonomi kreatifABSTRACTSmall and medium-sized enterprises (SMEs) development of "Abon Ikan Tengkek" has a very important role for economic growth for the people of Cilamaya Hilir Village - Subang. The application of the creative economy is the concept businessmen of "Abon Ikan Tengkek" SMEs to increase product added value by creating products through improving production processes, implementing GMP, improving packaging design, improving business legality, and expanding marketing. The method of study conducted consists of: observation, interview, persuasive, and andragogy to optimize the research objectives. The results of the study showed that the empowerment "Abon Ikan Tengkek" SMEs based on creative economy was able to increase sales by 81.25%/year.Keywords: SMEs, abon, tengkek fish, creative economy

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Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad

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