Mobile Based Augmented Reality for Experiential Design in Indonesia Village Based Tourism Innovation

—Village tourism, which involves the local community as the perpetrators of tourism activities in managing it, is called a tourism village. This type of tourism village has high popularity both by local and foreign tourists. The primary goal of this study was to examine how Augmented Reality in Experiential design systems can increase tourist attraction. This study uses an experimental method, an qualitative research design, which includes participant observation tactics and open tourist interviews; structured interviews with the head of the village tourism; photo documentation of the Experiential Design system, Wayfinding, and Experiential graphics—using a mixed-method approach allowed for triangulation of the analysis in data collected. Data used and analyzed to understand and describe the practices within Experiential graphic design systems applied to Village Tourism. The overall average score of AR elements in the application the highest average score is animation, which is about 3.68. The following graphic and interactive elements are approximately 3.6275 and 3.625, respectively. The lowest average score for text elements is graphics (3.53). Based on the test results, it can be concluded that respondents are generally satisfied with multimedia elements in the Innovation Augmented Reality application of Village-based tourism objects.