Instagram como herramienta motivacional docente: Estudio de caso

Teaching involves constant training in and adaptation to new technologies and tools for learning. The use of social media in teaching-learning processes is an increasingly widespread practice, although its application in terms of motivation and communication, as a tool to promote greater engagement with students, is still pending. The present proposal contextualizes the use of Instagram as a useful tool that allows the establishment of bonds of trust amongst the members of the training process, allowing the acquisition of knowledge, as well as the transversal competences associated with the degree of Higher Level Training Cycles in Audiovisual Projects, taught at the European University of Madrid. For this purpose, the publications made in an educational account managed by the teacher between 2017-2021 are analyzed in order to validate their use and impact. This analysis shows that students demand this type of initiatives, being especially useful in the context of practical work, in relation to information and communication of activities to be developed, as well as in relation to the visibility of their projects and the strengthening of motivation towards the contents of the degree course.