Restaurant Image, Information Quality and Novelty Seeking as Behavioral Antecedents of Intention to Purchase Food Services Using Online Transportation

—One of the developments in information technology is innovation in online transportation that can change individual behavior. This study aims to determine the factors that can shape consumer behavior, especially behavioral intention, namely restaurant image, information quality, and novelty seeking. This type of research is explanatory research by conducting a direct online survey to users of the online transportation mobile application, especially in food delivery. The total sample used in this study was 315 respondents and then analyzed using Structural Equation Modeling (SEM). The results showed that restaurant image and information quality significantly affected novelty seeking and behavioral intention. Novelty seeking has an impact on behavioral intention. Based on the analysis of restaurant image and information quality in online transportation applications, especially food delivery, they play a crucial role in behavioral intention. Although novelty seeking can impact behavioral intention, this study did not find the effect of the mediating part of novelty seeking, so we can conclude that novelty seeking is only an alternative determinant of behavioral intention in ordering online food delivery. The study results also show that online transportation applications, especially food delivery, are innovations in information technology that make it easier for users to support daily needs activities. The existence of food delivery applications proves a change in consumer behavior by changing offline habits to online.