Consideration on Sustainable Development of Companies and Society: Research on an Approach to Creating Shared Value

In recent years, the widespread recognition that the business activities of corporations are the source of social, environmental, and economic problems has been realized. In this situation, corporations are required to think deeply about the sustainability of society and business. In order for a company to cope with social problems without sacrificing business activities, CSV: Creating Shared Value, is required. Therefore, this research considers how to effectively approach to CSV. Specifically, first, from the perspective of CSV, this paper provides an overview of the knowledge creation methods of organizations in Knowledge Creation Theory and Experiential Learning theory. Next, based on that, this paper presents an effective approach to CSV. This paper then examines the effectiveness of the developed new approach in this research for the sustainable development of companies and society.