So You're Posted to CASG - Part IV

Stick with me now—we are nearly there! For those of you still with me, welcome back. This blog is Part IV following the previous blogs Part I (Turnbull, 2023a), Part II (Turnbull, 2023b) and Part III (Turnbull, 2023c). Continuing from where Part III concluded, I argued that targeted marketing to both internal and external audiences was where Capability Acquisition and Sustainment Group (CASG) needed to apply some effort, with this articulated by a couple of formulas1, 2 demonstrating that positive Employee Value Propositions (EVPs) and trust generate a positive image and attractiveness for CASG. However, negative EVPs and distrust generate a negative image and attractiveness. From this, I suggested that there are two themes that CASG need to address in the context of internal and external audiences: purpose and belonging. So let’s get this done!