通过模因进行科学?基于Instagram帖子的新冠肺炎在巴西的含义

IF 2 Q2 COMMUNICATION

JCOM-Journal of Science Communication Pub Date : 2023-07-16 DOI:10.22323/2.22040203

Wilmo Ernesto Francisco Junior, Tereza Cristina Cavalcanti de Albuquerque, Biânca Luiz dos Santos Costa, Rafaella Lima Gomes

{"title":"通过模因进行科学?基于Instagram帖子的新冠肺炎在巴西的含义","authors":"Wilmo Ernesto Francisco Junior, Tereza Cristina Cavalcanti de Albuquerque, Biânca Luiz dos Santos Costa, Rafaella Lima Gomes","doi":"10.22323/2.22040203","DOIUrl":null,"url":null,"abstract":"\nThis study aimed at analyzing Brazilian memes posted on Instagram about Covid-19, in which scientific concepts were intertwined with the message. The research was based on virtual ethnography and the analysis considered the multimodal structure of memes following principles of the Grammar of Visual Design. Only twelve memes out of a universe of 83 identified (14.5%) presented knowledge about science interdependently with meanings that could be produced. One of the core aspects is the complexity of both representations and scientific concepts in memes about Covid-19. Scientific aspects, humor and irony were associated with social and political criticism through different multimodal interactions.","PeriodicalId":51818,"journal":{"name":"JCOM-Journal of Science Communication","volume":"24 3 1","pages":""},"PeriodicalIF":2.0000,"publicationDate":"2023-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Science by means of memes? Meanings of Covid-19 in Brazil based on Instagram posts\",\"authors\":\"Wilmo Ernesto Francisco Junior, Tereza Cristina Cavalcanti de Albuquerque, Biânca Luiz dos Santos Costa, Rafaella Lima Gomes\",\"doi\":\"10.22323/2.22040203\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\nThis study aimed at analyzing Brazilian memes posted on Instagram about Covid-19, in which scientific concepts were intertwined with the message. The research was based on virtual ethnography and the analysis considered the multimodal structure of memes following principles of the Grammar of Visual Design. Only twelve memes out of a universe of 83 identified (14.5%) presented knowledge about science interdependently with meanings that could be produced. One of the core aspects is the complexity of both representations and scientific concepts in memes about Covid-19. Scientific aspects, humor and irony were associated with social and political criticism through different multimodal interactions.\",\"PeriodicalId\":51818,\"journal\":{\"name\":\"JCOM-Journal of Science Communication\",\"volume\":\"24 3 1\",\"pages\":\"\"},\"PeriodicalIF\":2.0000,\"publicationDate\":\"2023-07-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"JCOM-Journal of Science Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.22323/2.22040203\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"JCOM-Journal of Science Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22323/2.22040203","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}

引用次数: 0

摘要

这项研究旨在分析巴西人在Instagram上发布的关于Covid-19的表情包，其中科学概念与信息交织在一起。本研究以虚拟人种志为基础，根据视觉设计语法原则考虑模因的多模态结构。在已确定的83个模因中，只有12个(14.5%)将科学知识与可以产生的意义相互依赖地呈现出来。其中一个核心方面是关于Covid-19的表情包的表征和科学概念的复杂性。科学方面、幽默和反讽通过不同的多模态相互作用与社会和政治批评相关联。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Science by means of memes? Meanings of Covid-19 in Brazil based on Instagram posts

This study aimed at analyzing Brazilian memes posted on Instagram about Covid-19, in which scientific concepts were intertwined with the message. The research was based on virtual ethnography and the analysis considered the multimodal structure of memes following principles of the Grammar of Visual Design. Only twelve memes out of a universe of 83 identified (14.5%) presented knowledge about science interdependently with meanings that could be produced. One of the core aspects is the complexity of both representations and scientific concepts in memes about Covid-19. Scientific aspects, humor and irony were associated with social and political criticism through different multimodal interactions.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

JCOM-Journal of Science Communication COMMUNICATION-

CiteScore

3.40

自引率

22.20%

发文量

审稿时长

5 weeks