PRIORITY AREAS OF FOREIGN ECONOMIC ACTIVITY REGULATION IN THE IT SPHERE

Introduction. The domestic market of Ukraine is not able to ensure the consumption of all products and services offered by manufacturers, so companies are forced to expand sales markets. Accordingly, they enter foreign markets, where there is strong competition from foreign enterprises. This encourages Ukrainian enterprises to define strategic directions of development, improve export activities, and improve product quality, which enables domestic enterprises to achieve long-term competitive advantages. That is why the effective foreign economic activity of enterprises contributes to the reproduction of export potential, increasing the competitiveness of Ukrainian IT products and services on world markets, the formation of a rational structure of export and import, and the attraction of foreign investments. The hypothesis of the scientific research consists in the substantiation consists in the substantiation of methodological provisions regarding the foreign economic policy of the enterprise under study in the context of general trends in the development of the international market of IT services. The purpose of the study is to substantiate the theoretical and methodological tasks and practical recommendations for the formation of foreign economic vectors of the IT company. The methodology of the scientific research is the formation of recommendations regarding the improvement of the formation of the IT company's foreign economic strategy based on the application of general theoretical and specific research methods, in particular: theoretical generalization; classification and systematization; analytical method; methods of logical generalization and modeling. Conclusions and prospects for further research. In order to increase the efficiency of the enterprise's foreign economic activity, it is advisable to identify those countries that are attractive for further cooperation, to analyze the existing foreign economic relations and to highlight promising directions of development. The main goal should be a thorough analysis of the international trade system, the economic environment of the country where the penetration will be carried out, and it is also necessary to take into account the political, legal and cultural features of its environment. An important factor in improving foreign economic activity is the assessment and analysis of the company's strengths and weaknesses. Keywords: globalization; foreign economic activity; competitiveness; modeling; international trade; international IT market.